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Democratization of Media
During the past 5 years, one of the most profound social effects of the Internet has been the democratization of media. Nowadays, anybody with a computer and an Internet connection is ready to start broadcasting to the whole world, for free. Online tools such as the well known Blogger (created by PyraLabs in 1999 and acquired by Google in 2003) make publishing on the Internet extremely easy and accessible to people with hardly any technical knowledge. For those with no interest in blogging, the world is still poised to hear their thoughts, likes and dislikes through powerful social ... Read more »
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Google Plus One and What it Means
You've likely seen it in Google’s search results and have recently started to notice it popping up other sites (especially thoughts that are particularly SEO focused) . So what is Google’s new Plus 1? Read on: Primarily used as a way for users to like a page, article, post or URL, it is also a new Google method of tracking the relevance (from a social media perspective) of a site and its content. It's like a recommendation or personal note from a friend that says "Hey check this out." Plus one is Google's answer to the ... Read more »
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Online Conversion Rates and How to Calculate Them
You may be wondering to yourself, how do I figure out my conversion rate? This article will answer that question. Lots of people are talking about conversion rates these days. Specifically how to improve them….Which is why you are on our site. The reasons are easy to understand... increasing your conversion rate will result in high sales, and we all love higher sales, cause they equal profit (insert a big smile and dollar sign eyes), without spending any additional money on marketing! So, what are conversion rates? Your conversion rate is a ratio of prospects ... Read more »
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Social Networking Tips for Companies
Below is great article detailing the advantages of social media and how search engines like Google are placing a higher priority on a companies ability to perform social networking as a part of their overall online presence. Should you have any questions on this can be properly applied to your niche. Contact us here. Thank you. With nearly 50% of consumers reporting thatboth search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms. But there’s a world of difference between the notions of social dominance, super-powered with search ubiquity and the ability to ... Read more »
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Online Advertising Terminology
Advertising Metrics Below is a list of the most common online advertising terms and their definition. For more on Edmonton Advertising see our home page. Click-through - the process of clicking through an online advertisement to the advertiser's destination. Click-through rate (CTR) - The average number of click-throughs per hundred ad impressions, expressed as a percentage. Conversion rate - the percentage of visitors who take a desired action. Cost-per-action (CPA) - online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. Cost-per-click (CPC) - the cost or cost-equivalent paid per click-through. CPM - cost per thousand impressions. Customer acquisition ... Read more »
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The Difference Between Internet Marketing And Advertising
When looking for an internet marketing and advertising company, you will find that you have many to choose from. What’s the difference between internet marketing and advertising? Marketing is basically the whole approach you take to sell your product or service, while advertising is just one part of the marketing pie. The other pieces of the pie include, but are not limited to, market research (researching your target market and competition), media planning, public relations, ... Read more »
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2010 Holiday Shopping Online
Is it a sign of an improving saving or just better marketing? There are plenty of theories, but one apparent fact, online retailers are booming this holiday period compared to previous year. Online business is up by a whopping twelve percent over the holiday season in 2009. The big promotion days saw some of the biggest growth. Cyber Monday was up 16%, and December 17th, which retailers this current year dubbed, Free Shipping Day," saw a 61% jump compared to that day in December a year ago. This past week saw even more growth, ... Read more »
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Simple Benefits Of Having A Website
12 Benefits Of Having A Website Some of the goals that can be achieved by launching a website include the following: 1. Far Cheaper and Much More Flexible Than Print Advertising The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience. This is not to say that you should not use other forms ... Read more »
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E-commerce Part of an Online Strategy
E-commerce, (electronic commerce), is online commerce verses real-world commerce. E-commerce includes retail shopping, banking, stocks and bonds trading, auctions, real estate transactions, airline booking, movie rentals—nearly anything you can imagine in the real world. Even personal services such as hair and nail salons can benefit from e-commerce by providing a website for the sale of related health and beauty products, normally available to local customers exclusively. While e-commerce once required an expensive interface ... Read more »
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 Matthew St. James, CEO |
 780-906-3350 |
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Sample of Our Work
A sample of of our recent projects.
